The Story Behind PractiPal

(It Involves Therapy, Tech, and Too Much Coffee)

It started with a flying appointment book...

PractiPal was born in 2023 when a frustrated therapist threw her paper appointment book across the
room and it hit a tech developer right in the inspiration.

After several cups of chai and deep existential conversations, PractiPal emerged from the chaos.

Our founders, Dr. Priya (the therapist) and Arjun (the developer who ducked too late), realized that the
tools therapists were using didn’t match the compassion and care they provided to their clients.

"We wanted to create something that felt as supportive and thoughtful as therapists themselves."

Our Mission

To empower therapists in India with innovative practice management solutions that enhance efficiency, client care, and practice growth

Indian Context, Global quality

Incorporates key factors like UPI payments, WhatsApp reminders - with a standard that meets (or beats) global platforms

Therapist First design

Features designed with intention - centering therapist workflow, boundaries, and well-being

Privacy as a Promise

Honouring the confidentiality that’s core to therapy. Your data, and your clients’ - is always safe with us

Our Vision

To make therapy practice simpler, smoother, and more sustainable in India

Where we see therapy going

How PractiPal contributes

Our Values

To be the leading platform for therapist practice management in India

Simplicity

No clutter. No tech overwhelm. Just tools that seamlessly handle the business side of things

Support

You support others. We support you. With real people, real care, and real solutions when you need them

Growth

We're constantly learning from our users. PractiPal is built to evolve with you one mindful step at a time

Impact

By supporting therapists in their work, we ripple support outward into communities. You change lives. We help amplify that

The Humans Behind the Magic

We’re a bunch of therapy-loving, problem-solving, impact-driven humans on a mission to build tools that help therapists do what they do best - care!

Bharadwaj Ethiraj

Chief Executive Officer & Founder

A seasoned digital marketer and technology enthusiast with a passion for mental health

Sonali Baliwada

Chief Customer Officer & Co-Founder

A mental health advocate who holds deep respect for therapists and a passion for crafting exceptional user experiences

Ayushi Agarwal

Chief Product Officer & Co-Founder

A passionate therapist who experienced the benefits of digital first-hand and now helps others make the leap

Ajay Manchukonda

Business Advisor & Co-Founder

A seasoned and experienced entrepreneur with a keen eye to grow businesses strategically

Want to join our team?

We’re always looking for passionate people who believe in our mission.

How We're Making Mental Health Better in India

(Besides Saving Therapists from Paperwork-Induced Breakdowns)

At PractiPal, we believe in the power of therapy to transform lives. For every 6th month of paid subscription, we donate to mental health organizations across India. We're committed to reducing stigma and increasing access to mental health services.

We've partnered with mental health organizations that are doing the hard work in places where mental health is still taboo. Our contribution? Making their paperwork less painful so they can focus on breaking stigmas and changing lives.

Ready to Feel Like a Therapist, Not a Task Manager?

PS: No technical skills are required